Belgium is synonymous with quality beer. St. Bernardus is based on the country’s long-standing beer tradition, a secular experience which can be seen in the authentic abbey recipes.
WE UNCOVERED ITS SOUL
The figure of the medieval counselor – the traditional beer brewer in the early days – has been a feature of the brand throughout its history. For this reason, Ideliq have focused the spirit of the brewery on this figure, so that his 3D silhouette sits atop the tap handle. Making his customary gesture, holding a pitcher of his own beer and inviting us to drink a toast, the figure stands out as the main focus of the piece.