Philosophy – Ideliq

THE DIFFERENCE BETWEEN
HAVING A SOUL AND NOT:
TO BE OR NOT TO BE

The soul is an intuition, diffuse, immaterial, ethereal, mysterious. And yet, it defines the authentic self. Because without a soul, we are insubstantial.

To have a soul is to possess a formidable, personal and non-transferable inner force. A latent force which governs actions and which is nourished by our experiences.

But the challenge lies in locating it and bringing it to the surface. Only then, when it is made manifest, do we know that it exists.

How can we help you?

YOUR IMAGE
AT THE POINT
OF SALE

Beer brands build their identity via multiple channels: they tell us their stories in the advertising media or they speak with us on the net.

Why not also do it at the place where the consumer decides to order a beer? A beer tap is the perfect way to do this: it’s like having a permanent advertisement for your brand wherever it is visible.

What’s more, it will be even more effective if it is through a product that casts a knowing wink to beer lovers so as to lead them to the heart of the brand.

LOCATING A BRAND’S SOUL IN ORDER TO HELP THEM STAND OUT

We draw upon the essence of each brand in order to design exclusive products that portray it to the world..

That is why we say that we create products “with soul”: because they have the ability to explain the story of each brand, to drink from their memory and imbue it with meaning.

To discover the soul is to get to the core. It is to interrogate the brand until it confesses. Only then will we discover the essence that marks it out from the rest so that we can display it in an exclusive personalised dispenser.

LET’S REVEAL THE SPIRIT OF YOUR BRAND

A WAY TO REVEAL A BRAND’S ESSENCE

Urban, cosmopolitan, hedonistic, Mediterranean? We have developed our own analysis methodology that helps us to grasp a beer brand’s soul. This helps us to facilitate our designers’ creative process, to improve the quality of their proposals and to enhance them with a brand story.

When creating the concept for a new dispenser, we view its “soul” as consisting of three parts:

The rational: this corresponds to the product itself and provides us with the technical information for the project.

The emotional: this represents the identity of the brand, based on which we define its identity and its story.

The relational: appeals to the beer consumer. We profile them in depth, with the specific goal of obtaining valuable insights so as to create a unique product.

WE HELP YOU
TO CONSTRUCT YOUR BRAND

At Ideliq, we design and manufacture exclusive taps that create value for your brand and boost your business.

By conveying your brand’s DNA in our dispensers, they become a powerful commercial tool that helps differentiate you and facilitates the consumer’s purchase decision at the point of sale.

What’s more, you will reinforce your presence in the bar, going beyond the image of your bottle case, with a customised, dependable tap that enjoys an excellent price-quality ratio.

MAKE THE ESSENCE OF YOUR BRAND VISIBLE

GET TO KNOW THE IDELIQ BEER TOWERS

CONTACT
US

–
Aplimet
C/ Castelló, 7 Local 1 esq. C/Gaià, 1
08110 Montcada i Reixac
Barcelona. España

(+34) 93 565 01 63
(+34) 93 565 01 64

info@aplimet.es

THE DIFFERENCE BETWEEN HAVING A SOUL AND NOT: TO BE OR NOT TO BE