The soul is an intuition, diffuse, immaterial, ethereal, mysterious. And yet, it defines the authentic self. Because without a soul, we are insubstantial.
To have a soul is to possess a formidable, personal and non-transferable inner force. A latent force which governs actions and which is nourished by our experiences.
But the challenge lies in locating it and bringing it to the surface. Only then, when it is made manifest, do we know that it exists.
LOCATING A BRAND’S SOUL IN ORDER TO HELP THEM STAND OUT
We draw upon the essence of each brand in order to design exclusive products that portray it to the world..
That is why we say that we create products “with soul”: because they have the ability to explain the story of each brand, to drink from their memory and imbue it with meaning.
To discover the soul is to get to the core. It is to interrogate the brand until it confesses. Only then will we discover the essence that marks it out from the rest so that we can display it in an exclusive personalised dispenser.