Charles V is considered one of the greatest emperors in History and a great lover of beer. In his honour Haacht Brewery has created Charles Quint, a range of intensely flavoured craft beers.
CROWNED AMONG THE BEST
Charles Quint redesigned their brand to suit the new generation, looking for a contemporary, modern style that would align with a younger audience. Our technical staff worked closely with the Haacht Brewery team with the challenge of creating a handle that reflected this new style.
To achieve this, our artistic team had to separate the isotype from the logotype and transfer the essence and character of the 2D symbol to a three-dimensional bust that crowns the column, a square structure that combines black and gold with great elegance.
The end result was a shooter worthy of an emperor.