At Ideliq we developed the new beer tower for Tropical sin Filtros, an authentic unfiltered beer that highlights the way of living and feeling of the Canary Islands.
When we were approached with the project to create a beer column for the new unfiltered beer from the Tropical family, the brand was still under construction. This circumstance was a challenge for our team as we had no similar references, but at the same time an exciting opportunity to contribute to the creation of the beer’s personality and image.
Ideliq worked closely with the client to extract the essence of the brand and capture it in a unique handle. The result is a column with an interesting design, in which the logo stands out, making it visible from any angle. Also, it was an example of our successful work methodology in which we involve the client in all stages of the design and production to achieve a unique result that contains the essence of each brand.
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