Centuries ago, every region in Belgium had its own master brewers who competed to produce the best beer for the emperor. An old chronicle from Mechelen, the home of Gouden Carolus brewery, reveals how Emperor Charles V used to drink this beer when he went out hunting on his horse with his dogs.
WE UNCOVERED ITS SOUL
At Ideliq we were inspired by the beer’s history and wanted to pay homage to the emperor that gave the beer its name. So, as a reflection of the brand’s spirit, we decided to convey his majesty on the back of his horse, one of the moments in which he used to enjoy his favourite beer.