ALL THINGS SUPER
The Belgian brewery Haacht commissioned us to design the tap handles for their extensive
family of Super8 beers. We needed to achieve a super design.
The same but different
In this project the challenge was to create a unique tap handle for the whole range of beers under the essence of the Super8 brand but to personalise it for each of its products. The aim was to capture a fun and rebellious image aimed at a young public. The idea of an inverted bottle came to us from an advertising campaign for the brand and we worked on it to turn it into a striking and distinctive tap handle.
From that point we worked with the client on the image of each one of them to apply the distinctive patterns and colours of each variety of beer. A family of six products with the same essence but each one unique in its kind.