At Ideliq we strongly believe that every beer tower should be a tangible symbol of your brand’s values, becoming a distinctive and eye-catching element that captures the consumer’s attention.
With that in mind, when the Duvel Moorgat brewery asked us to produce a column for Maredsous, we knew we had to look after the abbey’s brewing heritage. Benedictine values promulgate a humble and simple character, but with great strength of spirit.
Our design and development team aligned with the brand’s philosophy to create a beer dispenser with sober, elegant, clean and crisp lines, with great presence and strength. With the abbey’s coat of arms at the top and the logo backlit in the corporate colours, the new beer tower becomes a visual highlight for the consumer at the point of sale.