After the design and production of the Charles V beer tower, the next logical step was the production of the tap handle for the two variants, Ruby Red and Golden Blond.
Imperial Design
Starting from the Charles V column design as a base, we wanted to go further and develop a tap handle that reflected the redesign the brand had recently undergone, while maintaining the majestic spirit of Charles Quint.
The main challenge was to extrapolate the logo to a 3D model and capture the chromatic essence of each of the two types of beer. The result was an elegant and sober piece, with straight and angular lines that fit perfectly with the brand and that matched the quality already achieved on the column.
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