![](https://ideliq.com/wp-content/uploads/2021/04/Ideliq-columnas-goudencarolus-ENG.jpg)
The design and development of the beer column for the new Belfast beer, a brand belonging to the large Turkish company EFES Beverage Group, was a real challenge for the Aplimet team. The client needed a smaller first batch for testing in pubs and restaurants, but needed it very urgently.
In order to meet a very demanding deadline, we started with a standard beer column that we personalised with a central die-cut of the name. We also added a carefully detailed serigraphy at the bottom depicting the city of Belfast and another at the top with the logo.
In this way, by focusing on the details, we achieved a customised final product, which established the image of the new brand and was faithful to its philosophy and values. And we achieved this in record time. The initial test was a success and from then on we produced a much larger batch, again adapting to the client’s needs.